George Rieveschl Honorific Display 

Challenge

As one of America’s top public research universities, the University of Cincinnati is quick to proclaim the many research successes born from the campus community. One of the most frequently touted discoveries is that of Benadryl, the first commercially available antihistamine to produce tolerable levels of drowsiness. The University of Cincinnati Foundation felt more could be done to share the story of the UC alumnus, professor, and teacher who gave more than $10 million to the University throughout his life.

Response

Layered displays honoring George Rieveschl’s contributions reside fittingly in the life sciences building named in his honor. Crafted from personal and public documents, a narrative of his life and achievements weaves throughout the display. The main panel’s underlying layout originates from the graphical representation of Benadryl’s molecular structure. A hallmark of the structural notation, hexagons are echoed throughout both displays. Hexagonal standoffs fasten the narrative panels to the display at each vertex of the underlying molecular structure.

Agency

University of Cincinnati

Client

University of Cincinnati Foundation

Role

Lead Environmental Graphic Designer

Team

Lucy Cossentino - Art Director

UC Foundation - Copywriter