College of Business Digital Signage

Challenge

As with any unfamiliar space, orienting visitors to a new building requires wayshowing. Featuring stylistically diverse buildings from a wide array of “starchitects”, UC’s campus has never been an environment with a consistent spatial experience from building to building. The built environment at UC was further transformed by the addition of the new College of Business building, the first facility on campus to be designed by an international architect.

Response

Along with traditional directional and destination signage, digital maps are employed to give a sense of the overall space as well as identify high traffic destinations. Interactivity built with the Four Winds content management system increases visitors’ ability to navigate the complex building’s quadrant layout. To empower users with more granular information at appropriate locations, more than fifty digital room signs are in use throughout the building. Collaboration space availability and classroom course information can be absorbed at a glance when viewing the dynamically-populated devices. In addition, digital signage in the North vestibule improves the user experience at a major connecting point on campus. This main building entry fronts the transit hub that links the area surrounding campus to MainStreet, the pedestrian thoroughfare and anchor of campus. The vestibule features flat screen displays with real time shuttle tracking and business school announcements. All of these technologies help newcomers comprehend the massive 225,000 square-foot facility, serving the thousands of incoming freshman and countless national and international visitors that pass through the building each year.

Agency

University of Cincinnati

Client

Carl H. Lindner College of Business

Role

Map Illustrator, UI Designer

Team

Lucy Cossentino - Art Director